The Audio Insurgent is…
… a periodic newsletter that covers the evolution and revolution of the spoken-word audio industry today. We talk about podcasting, audiobooks, radio (both broadcast and streaming), and other related technologies. It is written for those working in these industries who want to see it grow and thrive: makers, marketers, producers, managers, editors, executives, interns, and salespeople. It contains no news, instead focusing on principles, commentary, and insight into this exciting era of spoken-word–we call the posts “dispatches” (mostly because nothing else feels quite right). We spend a lot of time on podcasting and, surprisingly, public radio. In all the areas we discuss, we look to the future. We don’t make predictions, but we speak honestly about where we are today, where that might take us, and how to make things better.
The introduction of the smartphone has revolutionized the way we listen to the spoken word across media and platforms, allowing more voices to reach more people, form communities of interest, create new business opportunities, and dramatically change how we share and receive stories, ideas, and information. The resulting surge in listening, listeners, new technology, and advances in new digital media, like podcasting, raises a lot of questions. We explore those. We emphasize the importance of solid, grounded leadership and building the leadership skills at every level of organizations to meet this moment. We explore that. These opportunities empower audio creators to challenge conventions and explore new ways of thinking and producing. We explore that, too. We see marketing, revenue, and distribution technology not as separate areas for others to take responsibility, but as central to our role as creators and leaders as well.
Our bias is toward audience: we center our thinking and opinions on the listener. What is good for them is good for us, too. Those who will succeed in the audio industry are those that delight, surprise, and build value with an audience and channel their resources and efforts towards building more listening from more people. We believe this approach is the key to growth, business success, and harnessing our medium to enrich both creators and listeners.
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